Why the house has been sitting on the market for months can be attributed to several reasons. As an owner, it is wise to know the things that push buyers away so you can create actions to prevent them.
Lack of curb appeal. First impressions last – this much is true in every real estate transactions. You need to capture a buyer’s attention and make sure to leave a lasting impression otherwise, he will simply move on to the next listings. But what kind of impressions should you make? The kind that will make any buyer think that your house is what he needs.
External maintenance is as important as the house maintenance. If a buyer is turned off by a lack of exterior maintenance (bad fence, cluttered pathways, and overgrown grass) then most likely he will have a bad impression of the house itself. It is no wonder that he may not even take the time to see the house.
Unreasonable expectations. Overpricing is the most common reason why buyers stay away from your property. Although it is typical that as an owner, you will think that your house is above all the others, this is not always the case. To attract buyers, you have to think like a buyer.
- Pretend that you are shopping for a new house and compare yours to others.
- Is your house beautifully staged?
- Is it located in a more desirable area of the subdivision?
- Does it have all the modern amenities?
- Is it built by highly regarded home builders?
Does your house compare? If your answer is NO, then you have a work to do.
Lack of proper marketing. You have the most beautiful house in the area but do buyers know about it? Aggressive marketing plays an important function in getting potential buyers. Whether you are selling the house on your own or you are working with an agent, you have to make sure that your property has the maximum exposure. Make use of the social media, create a personalized website, list in multiple listings, distribute flyers, and ask for referrals.